Why Lohchab ?
The year was 2009 and we were venturing into a new line of business, knowing very well that it will be our mainstay for long foreseeable future. The first and foremost question was, what do we name the company? It was necessary for it to be unique and an extension of values we carry. It had to be something we feel living easily with and also recognizing its importance, as the name is everything a consumer comes across before any service delivery.
And of course, in our minds we already were inclined towards the name we finalised, considering how it energised us to soar higher and higher. So yeah, eventually It had to be, and we are happy that we did listen to our inner self and named our group of companies as Lohchab.
Lohchab has a literal meaning of being able to do the impossible. And over the years all the Lohchab team members have flourished in the worst of times carrying the same ethos.
We are driven by our customer centricity in each of the businesses we delve into. This singular focus of our minds percolates into each of the stakeholder and makes us innovative, agile, hardworking and humble.
Breaking it down to the activity levels, at each of our automobile dealership businesses we command a superior market share and mind share in our consumer’s minds. Starting from sales to the long-term service relationship, our consumers get an unwavering focus on the values we carry and put forward. This thought of being cognizant of what our consumer needs extends into our strategy making too. Our initiative to venture into scrap business is such a strategic extension, enabling us to give back to the environment and community.